How do organizations communicate their core values (i.e., what they Assignment

How do organizations communicate their core values (i.e., what they stand for) to potential applicants - Qualitative data analysis - Assignment Example Numerous organizations decide to make their center qualities straightforward on the grounds that they perceive the imperativeness of core values (Whiteley and Whiteley, 2007). Core values are different for each organization, however, the purpose of core values are same regardless of the company and organization. Similarly the way through which a company or organization communicates their core values with their potential applicants is different from each other. The purpose of this study is to explore what are the different techniques through which different organizations are communicating their core values with potential applicants. Because these are the people who are building a complete infrastructure of an organization and it is important for them to have an understanding to the core values of that organization. The methodology that is used in this research paper is the secondary data collection that is derived from the brochures of different companies. Some brochures were acquired directly from the representatives of the company while others were accessed via Internet. For the interpretation of the data, we used data coding methodology. This is an approach in which researchers are assigning meaningful codes to different type of data to make it readable. A code in qualitative analysis is frequently a statement or short expression that typically allocates a summative, striking, readable, and/or reminiscent quality for data. For appropriate coding, proper assistance has been taken from books and journals. If an organization says that they are like career catalysts this means that they are offering certain values to their potential applicants to help them in building their career. For example, Accenture, a leading consulting, technology and outsourcing firm is communicating its core values to potential applicants by offering them a number of career developing elements such as collaboration and